Would you buy a designer doughnut?

Apparently these doughnuts fetch about US $ 5 - 6 a piece in the States.

In Malaysia, we can see that Dunkin Donut is not doing too good, probably beaten by the cutesy cupcakes and also the more 'classy' doughnut franchises such as J & Co and Krispy Kreme which are mushrooming around the city. Singapore has also got a famous franchise called Donut Factory (which in my humble opinion serves one of the best doughnuts, though the KK original glazed is also tasty).

Perhaps one day, we should have sambal ikan bilis doughnut, hawaiian chicken doughnut and dragon fruit doughnut (Malaysian flavours)......